Puma has decided to end its sponsorship of Israel’s national soccer team in a move it says is not related to the calls to boycott Israel. They decided not to renew a contract with the Israel Football Association, The Financial Times reported. Calls for Puma to stop sponsoring the Israeli soccer team go as far back as 2018 when Puma first signed the deal. According to The Financial Times, the Israel Football Association flatly rejected the claims, describing them as a “pathetic attempt…to mislead”. The BDS movement has called for several brands to boycott Israel including Mcdonald’s, Domino’s, and Pizza Hut.