Whilst many of us grew up with just a handful of TV channels to entertain ourselves, young people today have literally an arsenal of different mediums at their disposal. With a whole generation now grown up in the digital age, panelists discussed what broadcast linear TV can do to attract young demos at today’s Future of TV advertising event, held in Sydney. “So how do you bring him back into linear TV when he doesn’t know what it is? Diane Ho from Network 10 flatly refuted Edward’s claim that young people are not using or aware of linear platforms. Led by Henry Innis, Mutinex is a SaaS platform that combines data from across different media platforms.