Meta says the Facebook Feed drives 2.3 billion free clicks worth $115m in ad impressions to Aussie media websites and it isn’t the responsibility of tech companies to prop up ailing media business models. Meta has doubled down on the reasons why it is walking away from content deals with the largest news brands in Australia. Media chiefs broadly claim that social media benefits by sharing professionally created news content because it keeps users more engaged with content on their platform. Meta has disputed the suggestion that its benefits from news content and argues that it is actually media companies who reap the rewards of posting articles on Facebook. “But forcing technology companies into commercial relationships will not solve the long-term challenges facing public interest journalism or encourage the news industry to develop sustainable business models.”