In this opinion piece, James Ledger, relationship consultant AUNZ at The Client Relationship Consultancy, explains why agencies should be concerned about transactional drag. When it comes to your client relationships, Transactional Drag may not be a phrase you’re familiar with, but the feeling almost certainly will be. So, what is Transactional Drag and why does it matter? ‘Transactional Drag’ is a term that pinpoints an increasing shift in the focus of agencies and their clients. Transactional Drag is a common problem in the agency world in inhibiting growth.