Created in by the Italian Down Syndrome organisation CoorDown, in partnership with Down Syndrome Australia, the National Down Syndrome Society (NDSS) in the US, and several other organisations worldwide, has taken the world by storm, reshaping perceptions of people living with a disability. The campaign, created for World Down Syndrome Day (21 March), stars Madison Tevlin and challenges the assumptions often made about people living with Down Syndrome. The ad asks the question – what happens when you assume people living with a disability can’t do something? The life expectancy of people with Down syndrome has dramatically increased over the past 50 years, with the average life expectancy of a person with Down syndrome in Australia sitting at 60 years of age, according to Down Syndrome Australia. B&T contacted Down Syndrome Australia for comment on its involvement in the campaign but did not receive a response prior to publishing.