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EN
Volkswagen & DDB Group’s “Roo Badge” To Reduce Kangaroo Related Road Collisions
['Aimee Edwards']
B&TB&T
The seamless device emits a warning signal to kangaroo species when a vehicle approaches and could save countless kangaroos, regional Australian drivers, and hundreds of thousands of dollars in damage.
Connecting to an in-car app, RooBadge calibrates a vehicle’s GPS coordinates with specifically developed kangaroo species distribution data.
The badge itself is a circular disc some 17cm in diameter that acts as a protective shield, replacing the current Volkswagen roundel/badge.
This conveys a unique audio deterrent for the kangaroo species that inhabits the vehicle’s particular location across Australia.
These are even more likely to have a fatal human outcome,” said director of Volkswagen Commercial Vehicles, Ryan Davies.
['collisions'
'badge'
'related'
'ddb'
'road'
'kangaroos'
'university'
'project'
'melbourne'
'species'
'kangaroo'
'groups'
'vehicles'
'roads'
'roo'
'reduce'
'volkswagen'
'wires']