“The key thing that stood out to us in doing this inaugural “State of the Pitch” survey is that many marketers are boiling the ocean in their search for the right agency,” said Darren Woolley, CEO of TrinityP3. We had agencies reporting pitch lists of between three and up to 45 agencies. “We noticed a significant difference in how agencies scored the process depending on whether marketing, procurement, or an external consultant was running the pitch. The TrinityP3 report noted how consultant-run pitches account for less than 15 per cent of the pitches surveyed in the Australian market. “The problem is some marketers are signing up, or being forced into, the same procurement process regardless of the size of the account or the scope of work.