KIA’s star-studded campaign for its as-yet-unnamed ute, created by Innocean, has driven off with B&T‘s Campaign of the Month award for March 2024. The new ute and campaign have also seen KIA adjust its marketing tactics to ensure the right people are aware of what is to come. “For this phase, we’re going exceptionally broad but we understand that the tradie market obviously over-indexes in ute purchases. We’ve got quite aggressive targets for the first phase of the campaign,” said Norbiato. CreditsProduction Company: ScoundrelCreative Director: Ariel MartinCreative Agency: Innocean AustraliaMedia Agency: Advertising AssociatesPR Agency: Enthral