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EN
‘We Want To Be A Growth Partner, Not Just A Media Buyer Or Someone That Makes Ads’ – Bohemia Boss On Agency’s Ambition
['Arvind Hickman']
B&TB&T
M&C Saatchi Group’s media agency, Bohemia, has turned around its fortunes since Paul ‘Hutch’ Hutchison took the helm 18 months ago.
In 2023, the agency won a slew of new business, rolled out a new market proposition and improved employee engagement.
Bohemia’s stock has risen since Paul Hutchison took over the M&C Saatchi owned media agency in late 2022.
This year, 50 per cent of the pitches Bohemia has been involved in are consolidated plays with other parts of M&C Saatchi.
We want to be a growth partner, not just a media buyer or someone that produces their advertising.”
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'boss'
'hutchison'
'makes'
'partner'
'agency'
'growth'
'mc'
'buyer'
'clients'
'proposition'
'hutch'
'bohemia'
'work'
'took'
'ads'
'ambition'
'agencys']