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EN
The Guardian Unifies Programmatic Advertising Offering Into New Global Team Spanning UK, US & Aus Markets
['Fredrika Stigell']
B&TB&T
The Guardian is unifying its programmatic advertising expertise across all regions into a single global team, spanning UK, US and Australian markets.
Dave Strauss, vice president of revenue operations and strategy for the Guardian US, will lead the new global team.
“Bringing our programmatic expertise together under one global team is an exciting evolution for the Guardian.
This change reinforces our commitment to growing our offering and building a truly global, digital advertising business,” Imogen Fox, global chief advertising officer, Guardian Media Group added.
Further announcements about new global products, formats and developments in the Guardian’s programmatic advertising offering will follow soon.
['expertise'
'global'
'advertising'
'strauss'
'markets'
'digital'
'team'
'offering'
'unifies'
'aus'
'guardian'
'guardians'
'programmatic'
'uk'
'spanning'
'strategy']