The Financial Literacy Strategy aims to help citizens make sound financial decisions, ultimately improving their well-being, financial security and independence. Financial literacy levels remain low in the EU – less than one fifth of EU citizens have a high level of financial literacy (Eurobarometer 2023), with significant differences across Member States. The Commission will launch an EU-wide financial literacy campaign that complements and amplifies national efforts to raise citizens’ financial awareness. Funding for financial literacy initiatives including for research: Securing funding for financial literacy initiatives is crucial. Monitoring progress and assessing impacts: Monitoring progress and assessing impacts will be key to evaluate the effectiveness of financial literacy measures.