At the beginning of 2024, German family-owned food manufacturer Rügenwalder Mühle announced that it would only offer the ham in a vegan version, thus removing the meat version from its product range. At the time, Rügenwalder Mühle explained that this step was taken to make more room for its vegan and vegetarian products. “We are not dogmatic”In the 18 months since that announcement, Rügenwalder Mühle has successfully increased its production capacity, allowing it to reintroduce the classic meat-based Schinken Spicker (ham cold cut) alongside its plant-based products. “Focusing initially on the Hauchgenuss range was exactly the right decision,” says Steffen Zeller, CMO of Rügenwalder Mühle. Rügenwalder Mühle wants to offer something for every dietary preference and bring everyone together.