“When it comes to tourism, West Virginia is not only winning the Backyard Brawl: we are dominating,” Morrisey said. “I’d like to thank Governor Morrisey and the West Virginia Legislature for their ongoing support of West Virginia’s tourism industry," Ruby said. West Virginia Tourism: Ideal for GrowthWest Virginia has been deemed an ideal state for tourism growth largely due to its abundant natural beauty and outdoor recreational opportunities. Tourism Economics, an Oxford Economics company that measures tourism spending and economic impact for West Virginia. To view the West Virginia Tourism Economics Impact Report for 2024, click here.