‘Lost americana’ album artwork. The “bloody valentine” rocker has collaborated with Dossier Perfumes on a new fragrance inspired by his latest album, lost americana. “Find what’s lost,” mgk cryptically writes in an Instagram post alongside a teaser video. The lost americana fragrance is set to drop on Thursday. It includes the lead single “cliché.”Mgk will launch a U.S. tour in support of lost americana in November.