Cleanser, moisturiser and SPF will always be the non-negotiables, but a good serum is where you can get more targeted, whether you’re dealing with hyperpigmentation, fine lines, breakouts, congestion, sensitivity, or that tight, dehydrated feeling that creeps in by midday. Consultant dermatologist Dr Anjali Mahto explains: “Signs of ageing start to develop for most people in their 30s, such as fine lines, wrinkles and uneven tone. Ahead, I’ve rounded up the best face serums for every skin type and concern, from brighteners and dark spot corrector to hydration heroes and calming all-rounders