The American Optometric Association (AOA), along with their “Big Eye” manufacturing partners like Johnson & Johnson, have spent many years and millions of dollars trying to resist the inevitable changes that are reshaping the eye health industry. Last year, J&J and the AOA’s top lobbying issue was for passage of a federal bill called the Contact Lens Consumer Health Protection Act (CLCHPA), which would have removed the bulk of the free market reforms that were brought to the industry over the past decade. J&J often claims that ocular telemedicine poses eye health risks to consumers, as the technology cannot check for ocular diseases picked up on in traditional eye exams.