The 9 Most Secretive Grocery Store Loyalty ProgramsMost grocery store loyalty programs are simple and public. They are designed to identify and reward the store’s most valuable “super-customers.” Here are nine of the most secretive and exclusive loyalty programs you may have never heard of. This is a powerful and very secretive loyalty program that is reserved for the company’s own staff. The Fresh Market “Ultimate Loyalty Experience”The premium grocery chain The Fresh Market has a tiered loyalty program. Are you a member of any of these loyalty programs?