At the same time, the fractional executive model, projected to grow 25% year-on-year globally, is still in its early stages in the GCC. Having worked with highly regulated industries across Asia, MISSION+ is now extending this expertise to the GCC. “Boards have grown weary of strategy documents and want leaders who stand with them to deliver,” said Nick Martin, CEO and Co-Founder of MISSION+. Our model combines seasoned fractional leaders with embedded developers and product teams, giving clients both strategic direction and hands-on execution. Headquartered in Singapore, MISSION+ has leaders and specialists across Europe, the Middle East, Australia, and the wider APAC region.