BANGKOK – The Pacific Asia Travel Association (PATA) today announced a new preferred partnership with Adara, a RateGain Company (also known as Adara), a leading data exchange platform providing ethically sourced traveller data. The two-year agreement underscores both organisations’ commitment to strengthening the Asia Pacific visitor economy by promoting data-driven decision-making, deepening engagement with governments and National Tourism Organisations, and highlighting the value of comprehensive traveller insights. We are delighted to partner with PATA to help shape the future of travel and tourism across the Asia Pacific region. About PATAFounded in 1951, the Pacific Asia Travel Association (PATA) is a not-for-profit membership association that acts as a catalyst for the responsible development of travel and tourism to, from and within the Asia Pacific region. The PATA network also embraces grassroots activism of PATA Chapters and Student Chapters, which organise travel industry training programmes and business development events around the world.