Indigenous Tourism Alberta (ITA), an organization representing nearly 200 member businesses offering experiences ranging from accommodations to cultural events, reported that close to 3,900 Indigenous tourism jobs were created across Alberta this year. Photo: Indigenous Tourism Alberta“Tourism is Alberta’s largest service export and fourth largest export industry, but more than that, it is an incredibly powerful way for people to learn, connect and reflect,” said Chelsey Quirk, CEO of Indigenous Tourism Alberta. This growth places Alberta’s visitor economy at a pace four times faster than the national average. “A key part of this growth is the strength of Indigenous tourism, with Indigenous entrepreneurs and communities leading the way in sharing their stories and cultures with the world. “Indigenous Tourism Alberta is very optimistic and encouraged by the growing interest from travellers both domestically and abroad, particularly as we prepare to welcome the world at the International Indigenous Tourism Conference in Edmonton in 2026,” added Quirk.