Cracker Barrel’s logo backlash was fueled by bots. According to data from researcher PeakMetrics, more than 44% of social media posts mentioning Cracker Barrel in the first 24 hours of the crisis were generated by automated accounts. A Chinese tech giant has its sights on the U.S. restaurant market. The market is crowded with competitors like Toast and DoorDash, but Peppr believes there’s plenty of demand to go around. The menu comes as the chain is increasingly targeting families and younger consumers as it seeks to increase sales.