Noodles & Company, facing declining traffic that management has attributed to an eroding value perception, is offering steep discounts to new and existing loyalty program members from Oct. 4 to Oct. 6. The deal is available to members of Noodles Rewards, the chain’s loyalty program that offers points for every dollar spent, which can be redeemed for offers tailored to their preferences, as well as a birthday reward. "For three decades, Noodles & Company has brought people, communities, and team members together over bowls of comfort," president and chief executive officer Joe Christina said in a statement. Shortly after he joined the company, Noodles rolled out a large-scale menu revamp, with new iterations of its mac & cheese — the chain’s most popular category — as well as other items. Related:Scott Davis leaves Noodles & Company to join Tatte Bakery & CaféContact Bret Thorn at [email protected]Follow him on TikTok and Instagram: @foodwriterdiary