Emmy-nominated sports broadcaster Taylor Rooks has added a new title to her already impressive résumé, the first-ever Passenger Princess of the Crown Royal Rig. Article continues below advertisementTaylor Rooks Gets Fans Hyped As Crown Royal's First Passenger PrincessImage courtesy of Crown RoyalWhen asked what it means to step into the role of Passenger Princess, Rooks couldn't hide her excitement. Article continues below advertisementInside The Crown Royal Rig: NFL Fans Score Upgrades, Cocktails, And Unforgettable MemoriesImage courtesy of Crown RoyalThe Crown Royal Rig is larger than life, a hand-painted, purple 18-wheeler featuring massive double casks and custom design work from a New Orleans artist. Article continues below advertisementTaylor Rooks Breaks Down NFL StandoutsZUMAPRESS.com / MEGABeyond the Crown Royal partnership, Rooks is keeping her eyes on the evolving NFL season. What's Next For Taylor RooksO'Connor/AFF-USA.com / MEGAFor Rooks, the Passenger Princess role is more than just a fun title; it's about connection.