Texas SB 140 and Text Marketing: What the State Just Told the Court — and What It Means for Your Business

If you run an ecommerce brand or handle marketing compliance, you’ve probably heard about Texas Senate Bill 140 (SB 140) and its potential impact on text message marketing. Texas’ SB 140Texas Senate Bill 140 (SB 140), signed on June 20, 2025, by Gov. The motion seeking to block enforcement of SB 140 argued that it violates federal law. It remains an open question whether courts will recognize a consumer’s ability to sue a business directly under SB 140 for failure to register. It remains an open question whether courts will recognize a consumer’s ability to sue a business directly under SB 140 for failure to register.