This article is sponsored by Star AllianceWhen you think about it, running an airline alliance is a strange job. As Star Alliance approaches its 30th birthday in 2027, I spoke to Renato Ramos, VP Corporate Strategy, about what the alliance has in store. Star Alliance was the first to open alliance-branded lounges with a Star Alliance lounge in Zurich which opened in 2001 – just four years after the alliance was founded. Renato points out that the diversity and reach of alliance member airlines is one of its greatest strengths. One story that we’ve been following with interest on HfP has been the launch of a Star Alliance credit card in Australia in 2023.