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BMW Shuts Down Pickup Truck Rumors Once and for All
['Steven Paul', 'Steven Is A Senior Writer For Bmwblog. A Lifelong Enthusiast', "He'S Driven Around Circuit Of The Americas", 'Off-Roaded', 'Drag Raced', 'Spent Countless Paychecks Maintaining Bmws...']
BMW BLOG
A BMW pickup truck?
In an exclusive chat with Bernd Koerber, Senior Vice President BMW Brand and Product Management, we asked about the possibility of a luxury pickup truck wearing a roundel.
When asked about luxury pickup trucks, he’s clear: “I don’t think that would make sense,” he tells us.
Back in 2023, when we got to interview Design Chief Adrian van Hooydonk, he didn’t exactly gush over the possibilities a BMW pickup truck offered.
With Koerber making it clear that a BMW pickup isn’t happening, that leaves room to wonder what other directions BMW might take in the future.
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