19 B2B Lead Gen Problems, Fixes, and Costs of Doing NothingStruggling to fix the challenges you are facing in lead generation. For many organizations, lead generation feels like a black box. Sales wants qualified conversations, marketing is producing content and campaigns, and CRMs are overflowing with data — but deals stall, pipelines stay unpredictable, and growth becomes inconsistent. Process Gaps: Sales and marketing often work in silos, with no shared definition of a “qualified lead.” Poor follow-up processes mean hot leads go cold, and opportunities are lost. What’s the biggest obstacle you’ve faced with lead generation — and how did you solve it?