For the 13th time, childhood cancer NGO, Cupcakes of Hope (CoH) is setting up to host its annual flagship event, National Cupcake Day (NCD) on 27 September. For a donation of R10–R20, the public can enjoy a cupcake, knowing that those Rands help CoH support children and families affected by cancer. In 2024, NCD raised over R2 million. Through diverse initiatives and the Cupcake Angels’ (bakers) tireless efforts, COH provides financial and emotional support to children and their families. In 2024, COH was nominated at the CSI Legacy Awards as one of the top three finalists for the Rising NGO of the year.