Caesars Entertainment has started a new campaign directed to the local community, in an effort to counteract the decline in tourists and visitation that Las Vegas has recently witnessed. The campaign includes exclusive deals for Las Vegas residents, like 25% off food and beverage and 15% off hotel rooms, plus free parking at all Caesars properties. The promotion is part of a broader effort to strengthen ties with local patrons and stimulate economic activity as tourism slows. In August, LVCVA President Steve Hill said "Vegas is still a value," adding that he believed the dip in tourism was temporary and that a strong December was expected in Las Vegas. The new campaign runs alongside the Las Vegas Convention and Visitors Authority's ongoing efforts to revive tourism, including its "fabulous" marketing campaign.