Among adults, on the other hand, interest remained similar, whether packs were standardised in white or branded. The researchers also found that standardised packaging did not affect how harmful adults perceived vapes to be compared with cigarettes. “Our findings, in line with past evidence, show that regulating vape packaging might be helpful by reducing vaping’s appeal to adolescents but not adults. Respondents were randomly assigned to view four brands of vape pods either in fully branded packs, standardised white packs with brand flavour descriptors (eg “Blue Razz Lemonade”) or standardised white packs with more straightforward flavour descriptors (eg “Blueberry Raspberry Lemonade”). In the adult survey only, some respondents were shown a standardised white pack with a code (“FR127”) instead of a flavour description.