Chianti Classico is part of our DNA,” declared Marchese Piero Antinori when the new Antinori Gran Selezione (UGA) wines were first presented in Tuscany in September 2024. The Gran Selezione category sits at the top of the quality hierarchy, above Chianti Classico and Chianti Classico Riserva, and has stricter controls and regulations. “But my family really started in Chianti Classico [in 1385], and we have a very strong connection with the Chianti Classico area. We have always believed that it was one of the most important regions with more potential.” In 2013, it built its main winery and headquarters, the Cantina di Chianti Classico, just outside Florence (in Chianti Classico). “But also, in a way, we are going back to our roots, because we began everything in Chianti Classico many, many centuries ago, and now we are focusing on this area.”Renzo Cotarella added, “The truth is, we always believed in Chianti Classico.