Speaking during a virtual Budweiser Brewing Group briefing, Smith said people have been thinking more about their alcohol consumption and are “looking for beers that don’t give you a hangover”. She said the no- and low-alcohol category has seen an increase of 147% since 2015 and now 19% of UK adults consider themselves teetotal, which Smith said is mostly due to lifestyle changes and dietary choices, rather than “them not liking the taste of beer”. For retailers looking to introduce low and no alcohol into their store, Budweiser recommends starting with Becks Blue, which is available in a 330ml bottle. Smith describes this as a “gateway beer” because many people cannot tell the difference between the no alcohol and alcoholic versions. Budweiser Brewing Group said it is supporting retailers who want to include a no- or low-alcohol offering in store with meal deal recommendations and visits from a dedicated sales team, who “receive training on the no- and low-alcohol category”.