However, the report shows a legacy of the pandemic seems to be that people have become more fastidious in their approach to cleanliness. When asked what would influence them to spend at shops, affordability and customer service scored 13x higher than any other considerations. The findings are part of YouGov research carried out for the Midsummer Retail Report – the annual ‘state-of the-nation’ review of the UK retail property market by consultancy, Colliers. The survey also makes it clear that if people are going to be coaxed away from online retailing and back to ‘real life’ shopping they want excellent customer service. David Fox, co-head of Colliers’ retail team, said: “Interestingly, the research shows that there is a growing trend for people to research products online but then purchase them in a store.