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Comment on Booker’s newly opened distribution centre offers more customer choice by suky bassi
['Tony Corbin']
Comments for Talking Retail
The wholesaler said it has improved choice with the ranges it has to offer, through own label, branded products, and an increase in choice on fresh and frozen products with over 100 new products available.
Across the BRP Network, Premier, Family Shopper and Shop Local customers serviced via Fareham will get access to 35% more range.
Booker said it is ensuring it offers a convenience range that covers all need states, having great breadth and depth covering a Good, Better and Best approach for shoppers, as well as, different pack sizes to help retailers.
An example of the work involved, and the approach taken is with tuna, the previous range contained 16 different SKUs involving duplication.
Booker business centres will continue to stock the best sellers and ranges to help customers maximise sales.
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