TikTok has shared some new insights into how luxury shoppers use the app to find new products, and how brands can tap into luxury product discovery trends to maximize their opportunities. Based on a survey of 4k luxury buyers (conducted by AYTM), TikTok has mapped out a key overview of what luxury shoppers are looking for in the app, and how TikTok clips can influence their purchase process. It's all about feeling, before flaunting.”With this in mind, TikTok suggests that luxury marketers should be leaning into identity, and creating content that aligns with these trends. According to the data:58% of users save luxury content after searching for it on TikTok43% visit a brand’s website after watching luxury content53% of TikTok users have purchased a luxury item in the past four months, compared to 45% of non-TikTok users. “Loop” relates to the first point, in understanding how TikTok fuels movements, and how posts can be reimagined by users.