LinkedIn’s looking to help marketers glean more insight into campaign performance, via a new Company Intelligence API, which will feed on-platform performance data back into your CRM, where it can be directly matched with campaign details to better correlate your on-platform ad spend. LinkedIn’s Company Intelligence API will provide more data into which companies are engaging with your LinkedIn promotions, and will help guide your outreach based on more specific interaction types. As explained by LinkedIn:“Advertisers working with one of LinkedIn’s certified B2B Attribution and Analytics partners now better measure campaign impact with insights from Company Intelligence API. Aggregated company-level engagement data from LinkedIn, like paid and organic impressions or clicks, can now be viewed directly within existing reports and dashboards alongside additional campaign insights, with no extra setup required. You can learn more about LinkedIn’s Company Intelligence API here.