LinkedIn will now integrate more audience engagement data from parent company Microsoft, in order to expand LinkedIn’s ad targeting capacity, based on expanded digital tracking cues. Essentially, LinkedIn will now share your profile and activity data with Microsoft, in order to enable Microsoft to better target its own promotions based on the same. Microsoft has its own Universal Event Tag (UET) for ad performance tracking, which records what customers do on various websites, and shares that information back to Microsoft. That enables Microsoft to track conversion activity and other behavioral data, which LinkedIn will seemingly now be able to incorporate into its own ad offering. Microsoft also has additional ad engagement and data tracking measures that will feed more data into LinkedIn, which could facilitate expanded opportunities for your campaigns.