The latest collaboration includes an exclusive on-pack promotion and party-led activation at Butlin’s Back to the 2000s Big Weekender, Skegness. Everyone who takes to the mic will be automatically entered into the Butlin’s Big Weekender prize draw to win a break of their choice. Holly Bolus, senior brand manager for VK, said: “VK has been the OG party starter since it was founded in 1997, so it only feels right to partner with Butlin’s Big Weekenders to kick-start our tour since the resort shares our love for a good party! “This activation will be launching in Skegness at the ultimate party – Butlin’s Big Weekender – before we hit the road and bring the energy to major cities across the UK. We can’t wait to hear VK lovers pick up the mic and show us what they’ve got, to be in with a chance of experiencing the ultimate party weekend!”