In a demonstrable commitment to kids’ nutrition and Yoplait’s mission to bring more dairy and fortification into the diets of children across the UK, the new Petits Filous Natural + Calcium & Vitamin D has been developed to bring lapsed and new consumers into the kids’ yoghurt category. “We are raising the bar on fortification and nutrition with the new launch from Petits Filous as the yoghurt is rich in both calcium and vitamin D, has no added sugar and is natural. It’s the first of its kind to hit the kids’ aisle.”The larger 450g format allows for between four to five servings making it practical for different at home occasions including breakfast. The new launch will be supported with a six-figure investment and will be incorporated into the latest Petits Filous ‘Mischief Makes Us’ campaign from 25th September and bespoke shopper marketing in major national retailers across the UK. Hitting shelves this month with an RRP of £1,95.