New for this year, Delice de France is launching a Scary Eye Doughnut, a soft, fluffy doughnut filled with tangy forest berry jam, topped with black icing and drizzled with an eerie pink glaze. Delice de France has identified Halloween as a growing opportunity for retailers and foodservice outlets. After selling out of stock in 2024, Delice will increase the number of cases it will make available by +25% vs last year’s season. Emma Woodcock, category manager at Delice de France, said: “Our Halloween range is always a hotly anticipated launch for the trade and this year is no different. In particular, Our Scary Eye Doughnut offers our customers a fun, impactful point of difference, which is well suited to driving engagement on social channels.”