On average, Whitney reports that brands do roughly $2 million in yearly sales, with top brands exceeding $10 million. The 20 leading THC drinks companies brought in $377 million in revenue for 2024, according to Whitney’s recent report on the state of the industry. Smaller brands within the hemp-derived category are estimated to combine for revenue of $454 million in all, with dispensary-sold cannabis drinks bringing in $271 million in revenue in 2024. All in, Whitney Economics estimates that THC drinks brought in $1.1 billion in revenue last year. Looking over the longer term, Whitney estimates that the THC drinks market will reach $5.6 billion by 2035.