A few years ago, a lead magnet from a leading website started circulating called Best School Districts in the Portland Metro Area. How to stop real estate websites from stealing your clientsLearn how these tools really workOn the surface, tools like Best School Districts in the Portland Metro Area look like free value-adds. That way, when you share reviews with clients, you’re sending them to your ecosystem, not a competitor’s. What looks like a neutral lead magnet is often designed to capture your clients and resell them. And never forget: The best lead magnet is one that works for your business, not against it.