The move comes just months after Phatak was named to the top finance role on a temporary basis in February. The company’s former CFO and 37–year company veteran Fernando Fernandez earlier this year replaced Hein Schumacher as CEO. The ice cream brand, which has looked to once again become an independent entity, claims parent Unilever has “silenced” the company for its progressive stances. Fernandez, in a statement in the Tuesday release, said Phatak “brings financial rigour, strategic clarity, and a sharp eye for value creation. I'm confident that, together with the team, we can build a scalable marketing and sales engine that delivers executional excellence across all channels."