To help address this uncertainty, it’s time for food brands and manufacturers to return to the cornerstone of nutrition: ingredients. 91% agree that grains and pulses play a positive role in providing fiber to their diet. 46% are much more likely to purchase products made with recognizable ingredients , illustrating how clear and simple formulations can help consumers meet their goal of consuming fewer UPFs. , illustrating how clear and simple formulations can help consumers meet their goal of consuming fewer UPFs. Nutritious Doesn’t Have to Outweigh DeliciousEven as they prioritize nutrition, consumers maintain that great taste is non-negotiable.