In Q2, General Mills plans to increase investment in new campaigns for brands including Old El Paso, Cheerios, Pillsbury and Nature Valley. The marketer will focus on product, packaging, brand communication, omnichannel execution and value to return to organic growth. As consumers seek value and prioritize high-protein foods, bold flavors and brand nostalgia, the marketer plans to focus on what makes its brands “remarkable” to help return to organic growth. In Q2, General Mills plans to continue leaning on marketing around culture and sports — two popular ways to engage with ad-weary consumers. General Mills’ former CMO Doug Martin, who was with the company for nearly two decades, was appointed as chief marketer of convenience store Wawa this month.