The partnership aims to “unlock new opportunities for smarter, faster product development” by combining Magnum’s ties to the consumer and expertise in ice cream with NotCo’s advanced AI capabilities. The announcement comes about a month before Unilever plans to spin off The Magnum Ice Cream Company. The division, which generated $9.3 billion in revenue last year through brands such as Klondike, Breyers and Talenti, will become the largest ice cream company in the world. Dive Insight:Consumer preferences on portion sizes, sustainability, nutrition, flavors and ingredients present "complex challenges that require new tools” for food companies, Zbigniew Lewicki, chief research, design and innovation officer at The Magnum Ice Cream Company, said in a statement. Magnum will use NotCo's platform Giuseppe AI for product innovation and solve complex formulation challenges.