Global MICE Organisation Limited (GMOLx), in partnership with the Dubai Sports Council (DSC), today announced the launch of LEVEL UP, a sports tech innovation expo dedicated to showcasing next-generation technologies across multiple sports. Hosting LEVEL UP in Dubai offers global players a strategic gateway into the GCC’s rapidly expanding sports economy. Eisa Sharif, director of Sport Events Department at Dubai Sports Council, said: “Dubai is committed to hosting world-class sporting events and community-driven initiatives with innovation at the core. Launching LEVEL UP will provide an international platform that fosters a collaborative ecosystem to drive innovation, accelerate industry growth, and connect the full spectrum of the sports tech community. At GMOLx, we are committed to delivering world-class global events that are impactful, unique, and unforgettable.