Dubai Media, through Dubai Sports, has announced a landmark agreement with Euroleague Basketball to broadcast the Turkish Airlines EuroLeague across the Middle East and North Africa for the next five seasons. The deal ensures over 100 million households in the region will have access to Europe’s premier basketball competition, delivering world-class sporting entertainment to audiences like never before. With a mission to enrich audiences’ lives through engagement and entertainment, DMI oversees more than 18 media brands, including 7 television channels (Dubai TV, Sama Dubai, Dubai One, Dubai Zaman, Noor Dubai, Dubai Racing, and Dubai Sports), two radio stations, leading print publications, and a suite of digital platforms such as Awaan and Dubai Post. About Euroleague BasketballEuroleague Basketball (EB) is a global leader in the sports and entertainment business, managing Europe’s top professional basketball competitions, including the Turkish Airlines EuroLeague and the BKT EuroCup. With a reach spanning five continents, EB delivers premier sports entertainment through its platforms, bringing the best of European basketball to audiences worldwide.