Ian Court, General Secretary of Coventry Road Club and founder of the Starley Sportive, with his 1980’s Colnago retro bike. Ian Court, General Secretary of Coventry Road Club and founder of the Starley Sportive, with his 1980’s Colnago retro bike. ORGANISERS of a popular charity bike ride in Coventry will pedal back in time to raise funds for good causes in the area. Each of the routes will start and finish at George House in Canley, headquarters of the Deeley Group, which organises the event alongside Coventry Road Club. Fully signed and GPS routes, automatic chip timing and mechanical recovery service will be available to all riders taking part.