In a step that reflects its ongoing commitment to supporting national talent and empowering Emirati youth in the media sector, Dubai Media Incorporated has signed a strategic Memorandum of Understanding with PwC Middle East, a leading firm in consulting and market research. Shaikha Ahmad, CEO of the Human Resources sector at Dubai Media, noted that the memorandum reflects the organization’s dedication to investing in Emirati youth and preparing a media generation capable of competing globally. In a statement about the agreement she said: “Dubai Media believes that youth are the true wealth and the makers of the future. Khaled Ahmed Bin Braik Consulting Partner and Emiratisation Leader, PwC Middle East said: “At PwC Middle East, we are committed to building the future generation of talent in the region by providing opportunities for learning and professional development. Our collaboration with Dubai Media will enhance our ability to equip media professionals with the skills and knowledge they need to succeed in an ever-evolving work environment.”